Bull Market Girlfriends
Kris K & Martin Lavoie NFT
It is rare to meet a power couple who simultaneously motivates and encourages each other to be their true best. Upon meeting wife and husband, Kris K and Martin Lavoie, I knew this was a relationship built on a foundation of support and passion. The founders of Bull Market Girlfriends, Kris, an NFT(Non-Fungible tokens) artist, and her serial entrepreneur, husband Martin have set out to shift the paradigm in the art world by establishing an accessible community for all. Born and raised in Russia, Kris has always been inclined towards the arts and aesthetics. She ran her own fashion design firm with success, running three shops and a manufacturing facility
Moose Bicycle Manufacturing Company.
Martin’s experience as an entrepreneur could arguably be attributed to his beginnings as a 12-year-old coder. Understanding the significance computer technology would have on our future. He accelerated in school quickly, often surpassing his peers in skill and performance. After graduating he went on to develop Quebec’s largest social media network in the early aughts, pre-Facebook. From there he began exploring the many creative and financial opportunities available for a young burgeoning businessman. With involvement in multiple galleries, developing a team of top-notch photographers for Quebec’s premiere events, and investing in restaurants and nightclubs, there was no stopping Martin on his road to success. However, the wear such a fast-paced lifestyle can have on one began to dawn on Martin. Thus, Fintech Financial Services was born along with the Moose Bicycle manufacturing company.
NFT
Jump to late summer of 2021, Martin, understanding and recognizing the significance of the emerging market that are NFTs, and appreciating the visceral response individuals had towards Kris’s art, bought her an iPad and she began to draw and draw and draw. With an inclination toward portraiture, Kris developed her own style quickly. Starting with the eyebrows she works to create a visage that is one continuous line, working within the constraints of a specific color palette for each series. Kris holds herself to a standard that is clear throughout her work.
Using this as a launching point and knowing when to strike when the iron is hot, Martin and Kris formally developed Bull Market Girlfriends in August of 2021.
When playing with names Martín and Kris, along with a friend, settled on Bull Market Girlfriends. Bull Market, an ode to when stock prices go up and Bull being the Anthos of femininity (girlfriends). I found this to be clever; indeed, it is the level of nuance and creativity that makes Kris and Martin such a dynamic team.
100 Portraiture Pieces
The first incarnations of “Girlfriends” were 100 portraiture pieces done in love animalistic styles. Thereafter, Kris began to create more and more. Deciding to play with various themes and concepts varying from robots, aliens, fractionalization, the Zodiac, she began to create with vigor and zeal. Kris went on to complete a collection of 2500 NFT pieces. Kris and Martin have collaborated with social leaders and culturally provocative artists such as Greg Overton, Sabet, Gabe Weis and Dario de Siena, amongst others – to provoke and promote change in the art world.
The Ethereum Blockchain
Bull Market Girlfriends works through the Ethereum blockchain and within 60 days had amassed over 16,000 members in the Discord community and over 22,000 followers on Twitter. This was a by-product of the ripple effect, and word of mouth was generating an unprecedented number of individuals’ interests in the crypto and art communities.
Ocean Cleanup Project
Between the launch of Bull Market Girlfriends in August to the end of October 2021, Kris and Martin were able to amass over $1.6 Million dollars, with a portion going towards the Ocean Cleanup Project.
Martin and Kris have set out to establish long-term relevance with the art and crypto community, most recently having purchased large portions of land in the metaverse and will set up virtual permanent collections within San Diego, Los Angeles, London and beyond.
The cultural dynamics and the social interactions we have today are vastly different from how communication and business were done simply a year ago. Evolving with the times and accepting what is, rather than lamenting what was, is a key element to why Bull Market Girlfriends is generating the success and loyalty it has. Putting art and community first and also recognizing that crossover mainstream success is accomplished through the trickle-down of society is why Kris, Martin, and Bullmarket Girlfriends have and will continue to shape how NFTs and the art community are formed. bullmarketgirlfriends.com
