How wholesalehats.com built a team of specialists – not generalists – for wholesale headwear

wholesalehats.com is a leading trusted hat wholesaler in the U.S., an online wholesale store with more than 45 years of growth since 1979, currently serving 10,000+ customers nationwide and globally, providing blank hats in bulk at wholesale prices, along with custom embroidery services upon request. For buyers sourcing headwear at scale, wholesalehats.com – hat wholesaler stands apart by building a team where each person specializes in a defined part of the wholesale headwear supply chain rather than handling multiple functions loosely.

Leadership built on decades of wholesale hat experience

Brian Burr, COO, brings 30 years of direct experience in wholesale hat distribution, manufacturing, overseas custom hat orders, embroidery, including machine operation and repair, patches, and screen printing. He holds a Bachelor of Science degree from the University of Utah and carries ASI and SAGE supplier and manufacturer credentials. To learn more about the experience behind the platform’s leadership, learn about Brian Burr’s expertise at wholesalehats.com.

Sharon, as President, manages strategic direction and long-term relationships with 30+ leading manufacturers, including Richardson, New Era, Flexfit, and Imperial. Those supplier relationships are what keep wholesale blank hat pricing stable and inventory consistent for the entire 10,000+ customer base, from 24-unit reorders to large-scale programs.

The specialists who make wholesale blank hat operations work

• Brooke, VP of Sales, works directly with wholesale clients from blank hat product selection through order planning and program execution, supporting both small buyers and large-scale programs.
• Jason, eCommerce Director, optimizes the online buying experience for customers sourcing bulk hats and headwear at scale. The store is built to handle large-volume wholesale orders efficiently, and Jason ensures that experience holds consistently for every buyer, regardless of order size.
• Denisa, CFO, oversees the financial operations that keep wholesale programs structured and sustainable. Her role ensures that both small and large buyers can operate within a pricing and program structure built for long-term reliability, not short-term transactions.

The specialist behind wholesale hat decoration

Amanda, Art Director and Art Department Manager, brings 20+ years in graphic design and 15 years specializing in optimizing artwork for wholesale hat production across embroidery, screen printing, and patches at scale.

Designs built for print do not always translate cleanly into stitch-based production, and inconsistencies that go uncorrected at this stage compound across bulk orders. Amanda built a structured logo review and digitizing process applied to every order, ensuring each design is production-ready before a single stitch is placed. 

Why a specialist team delivers better results for wholesale hat buyers

When each person carries deep expertise rather than broad generalist coverage, outcomes improve across every stage of the wholesale supply chain. Wholesale hat supply is secured through Brian and Sharon’s sourcing expertise and long-term manufacturer relationships. Decoration is managed by Amanda’s structured art team, with Stuart handling upstream design preparation. Sales and program execution are led by Brooke, who understands wholesale buying from both sides of the transaction. With more than 45 years in operation, over 10,000 customers served, and specialists managing every stage of the process, wholesalehats.com reflects what a specialized wholesale model looks like in practice. A live answering service available 24/7 further supports buyers across every order type. 

When sourcing wholesale hats, knowing who stands behind each order matters as much as the products received. At wholesalehats.com, every role in the supply chain is covered by a specialist with the experience to back it up.