Founded in 1873, Brown Harris Stevens Embraces the Future
Brown Harris Stevens, the premier privately owned real estate brokerage, is celebrating its 150th anniversary through a new campaign that imagines how real estate agents will work in the future. The design concept showcases several futuristic scenarios, including flying cars, floating treehouses, and hydroponic-powered utilities while emphasizing that no matter how much technology may change the industry and our lives, the role of a great agent will remain vital to any real estate transaction.
The campaign was created by Chief Marketing Officer Matthew Leone in partnership with Agency Sacks, as well as Brown Harris Stevens Executive Creative Director Dan Mozeika.
“With this new campaign, we really wanted to do something completely different from what Brown Harris Stevens has done in the past. Everything in these ads from the imaginative and futuristic imagery to the tongue-in-cheek copy is designed to make people stop whatever they’re doing and pay attention,” said Leone.
The new ads will roll out across print, digital, out of home, streaming, and broadcast platforms in every region with imagery and copy tailored to its specific audience. The design builds on elements of the highly successful Mastery of the Craft Campaign released by Brown Harris Stevens in 2022. The new ads also proudly boast a 150 year seal set against the backdrop of every futuristic scenario, seamlessly tying together past, present, and future.
“There is no better time than your 150th birthday to shake things up and we’ve been defining the future of real estate since our founding in 1873,” said CEO Bess Freedman. “The way we do business will evolve with new technologies, tastes, and lifestyles – but this campaign shows that Brown Harris Stevens’ commitment to and legacy of exceptional real estate service is here to stay.”
Brown Harris Stevens is one of the most prominent privately held real estate firms in the world. Established in 1873, the firm has historically dominated the luxury, high-end market. With more than 2,500 agents across the East Coast, the company oversees the sale of marquee properties worldwide, including property management and new development marketing, from its headquarters in New York City and its offices throughout the Tristate area, Palm Beach, and Miami.
