Laidback Vibes Have Landed in Southampton with a New gorjana Storefront
The Southern California-based jewelry brand gorjana, known for its effortless and laid-back style with a wide assortment of pieces, as well as fine jewelry, is making the Hamptons more stylish just in time for summer with their recently opened Southampton outpost. Perfect for dressing up or down, gorjana offers pieces in both gold plating and solid gold, with an expanding collection of fine materials including diamonds, opals, sapphires, emeralds, turquoise, and more. The brand was founded in 2004 on the apartment floor of husband-and-wife duo Jason and Gorjana Reidel, who would fulfill orders from their living room and drive thousands of miles selling the collection. In 2007, the brand opened its first office and ten years later, its first storefront in Laguna Beach. Since its founding, gorjana has grown into a multi-million dollar business that is still owned and operated by the couple today.
The Southampton location evokes those laidback vibes with the warm, calming feeling of time spent along the Southern California coast. The store
features natural elements like light, mango wood finishes, live greenery and custom dried floral bouquets created by Lovestruck Blooms, a female-founded floral designer based in Orange County. Throughout the 1,000-square-foot space, shoppers can unwind in an airy lounge area while flipping through beach-inspired books. A custom, hand-dipped Lauren Williams tapestry inspired by the iconic Laguna Beach coastline, natural light and a signature scent with notes of citrus, palm and palo santo complete the perfect coastal cool ambiance.
gorjana now has over 45 stores spread across the U.S. with more on the way. Designed for layering, there are over 10,000 ways to combine multiple chains from their lineup to fit your own
personal style. Giving back is also a core value to gorjana and the brand is proud to support national charities large & small including Toys for Tots, the Breast Cancer Research Foundation, Baby2Baby and Dress for Success.
