The Little Red Dot: Singapore Showcase pop-up at the fashionista NoHo favorite– Showfields 11 Bond Street

December 7, 2022 By Park Magazine NY

The Little Red Dot: Singapore Showcase at Showfields is a four-month showcase of jewelry, beauty, footwear and other blossoming lifestyle brands rooted in Singapore. A common theme that binds them together is their passion for social impact. Championing causes like inclusivity, mental health, and conscious production and consumption, these brands are dedicated to not just making quality products, but making a difference. Organised by Enterprise Singapore (EnterpriseSG), the Little Red Dot: Singapore Showcase is a destination to shop for something meaningful this gifting season.

“We are excited that our Singapore lifestyle brands are being showcased in New York City, one of the world’s major retail capitals. These designers, artisans, and business owners are passionate about making a difference to society through their products. This showcase is an excellent chance for Singapore brands to share their distinctive brand stories and quality offerings with the global consumers in New York City, and create opportunities for collaborations in the US. We look forward to bringing more exciting Singapore brands to the US,” said EnterpriseSG’s Director of Retail & Design, Mr Alan Yeo.

Featuring up-and-coming lifestyle brands from Singapore, the retail pop-up, which runs through January 22, 2023, is drawing the shopping crowds at Showfields. The brands featured at the showcase include the hip, socially conscious Anothersole which offers lightweight leather flats perfect for wandering the city streets. Anothersole reimagines the approach to footwear with the elegance of an oxford and the comfort of a sneaker. ”All this whilst reducing the carbon footprint through our use of recycled and plant-based materials,” the Anothersole representative shared with the intrigued crowd of fashion influencers during the official launch event of the showcase on October 21 which was unveiled by Singapore’s Ambassador to the US Mr Ashok Kumar Mirpuri.

Eden + Elie is another socially focused brand. ”We design functional, modern pieces with a unique aesthetic,” said founder and designer, Stephanie Choo. ”Our pieces are intricately crafted by our neurodiverse team of artisans, using premium materials and components that are made to last.” Her co-founder, Leon Toh, added, ”Since our pieces are woven by hand, no two are exactly alike and we are proud to showcase the beauty of the craftsmanship that our artisans have mastered.”

Singapore skincare brand, Porcelain, also sparked curiosity on the opening night of the showcase. Porcelain is a premium skincare line that caught the attention of Singapore’s beauty influencers. And no doubt, they are now grabbing the attention of the savvy Manhattan beauty mavens.

Made With Passion in Singapore
Affectionately referred to as “the Little Red Dot” on occasions, Singapore is a cosmopolitan city that has built a global presence in spite of its size. The showcase at Showfields is part of Made With Passion, a Singapore initiative that celebrates Singapore lifestyle brands through the stories of hard work and passion behind each founder’s pursuit of excellence to offer quality products to the world.

Brands at the Showcase

The Little Red Dot: Singapore Showcase at Showfields, the revolutionary retail concept store in NoHo, features the following brands:

Anothersole. A socially conscious lifestyle brand that creates comfortable, high quality functional footwear, with a mission to support malnourished children. The brand is also exploring collections partially made from upcycled and recycled materials.
reBynd by Bynd Artisan. reBynd is an eco-conscious lifestyle brand of well-intentioned, well-crafted leather and paper items — each one given a second life, reImagined from recycled, upcycled and renewable raw materials.
DMK. From supporting the welfare of domestic violence victims, raising funds for breast cancer warriors, increasing awareness and support for the LGBTQIA+ community, and helping underprivileged women attain gainful employment for a better future, DMK is a footwear brand that strives to make a lasting impact in the community beyond fashion.
Eden + Elie. EDEN + ELIE is a socially-focused, handcrafted jewelry brand. Handweaving is a clean way of producing jewelry — without emissions nor the use of heavy machinery — and showcases the unique talents and exceptional craftsmanship of their neurodivergent artisans.
Hegen. To enhance and create a positive breastfeeding journey for parents, Hegen is a women-led maternity and baby brand set up to modernize a feeding system that advocates breastfeeding and protects the integrity of breastmilk.
Porcelain. Porcelain is a cult-premium skincare brand from Singapore founded in 2009 with the vision to marry craftsmanship and technology to create the future of skincare. Porcelain seeks to create a place of trust, transparency and communication, by incorporating technology which is safe, effective and sustainable – from lab-developed alternatives to scientifically-enhanced versions of natural extracts.
Scent By Six. Scent By Six aims to create purposeful, sustainable fragrances to soothe, heal and delight mental wellness. The brand actively gives back to society through raising awareness of mental wellbeing and supporting non-profit organizations in their community.
Simone Jewels. As a fine jewelry brand with over 16 years of experience, Simone Jewels weaves history and culture to create coveted and timeless pieces that are one-in-the-world, made without waste. Simone Jewels’ special, curated collection composed of unique gender-neutral pieces set in 18k gold and precious gemstones, and Jouer by Simone collection for Showfields empowers both men and women to express their individuality.
Talking Toes. Talking Toes is on a mission to ignite positive change in people and the planet through the humble sock. As part of their commitment to sustainability, all Talking Toes products are made with GOTS-certified organic combed cotton and 10% of gross profits from every pair of socks sold will be donated to a non-profit partner or charity to support their meaningful work in creating benefit for people and the planet.
Tocco Toscano. As a brand that has been making bags and accessories for over 30 years, Toscano makes designs that are functional, beautiful and relevant. From microfibre leather to plant-based leather, Toscano also provides vegan-friendly alternatives.