Resource Guide

Why Ponchos Are a Smart Alternative to Umbrellas at Outdoor Events

There are plenty of options your company could offer as a promotional item, but promotional ponchos are a great idea for outdoor events. The cost-effective items can be ordered in bulk custom ponchos, and while umbrellas are always an option, ponchos are a smart alternative.

The Space Problem with Umbrellas

Umbrellas are what you grab from your car on rainy day. They are also a good item for businesses to hand out to customers and clients at outdoor events. But keep in mind that when they aren’t in use, they take up space and that can be a pain. Consider storage and the idea of giving your customers something useful, but space-saving–rain ponchos. Ponchos can be folded and stuffed into small spaces, making them great space-savers over umbrellas.

Mobility and Hands-Free Comfort

Ponchos make great corporate giveaways for events that have outdoor elements. When you’re walking around at an outdoor event, what do you have with you? You might carry a bag and a drink, for example. Or, one hand carries promotional materials from other tables and the other holds your own business cards to pass out. Do you always have a hand free for an umbrella? No! Instead, ponchos allow for mobility, and you can enjoy the hands-free comfort of staying dry. It’s a thoughtful alternative for a variety of events.

Weather Protection Beyond Rain

Ponchos and rainy days go hand in hand, but here are some other uses for ponchos:

  • Wind Protection

Ponchos don’t always block the rain, but they can also block the wind from those who wear them. They keep the wearer warm and dry. Placing a poncho over other clothing gives the wearer a windproof layer during those chilly winds.

  • Gear Protection

Ponchos aren’t fitted items. They are meant to fit anyone, anytime, anywhere. In fact, they are often so loose that they can protect you from the rain, and also be thrown over the bag or other items you have along with you. You and all of your gear can stay dry with just one poncho.

  • Blanket

The rain has stopped and the outdoor event is brightening. However, when you want to sit and the ground is still wet, what do you do? A poncho can easily be used as a makeshift blanket! Dry surfaces are all around you as long as you have a poncho to lay out. 

The New York Times lists some of the best rain jackets and coats on the market, helping you buy quality products for your business.

Practicality at Outdoor Events

Severe weather, rain, wind, and other elements are more and more frequent today, according to The Washington Post. When you are attending an outdoor event, rain ponchos are a brilliant item to give away. They offer anyone who takes one possible event comfort solutions if the rain were to come through.

Not only do rain ponchos help at outdoor events that turn rainy, but they are items customers can take with them, perhaps keep in their cars, and use on other rainy days. Your brand’s name is associated with practicality and comfort, not only that day, but in the future.

Style and Branding Potential

What promotional items speak well for your company’s brand? Budget is a huge concertn and you will need to see if something like ponchos fit into your budget. For outdoor events, especially with weather predictions calling for rain, umbrellas might make sense. However, ponchos are a great alternative.

As you consider the choices, remember that anything you choose reflects onto your brand. Ponchos you design need to be a symbol of your brand in quality, coloring, and personality.

For example, if you run a serious brand, you don’t want a neon-colored poncho to hand out. If you want your customers to associate you with high-quality materials, you don’t want a cheap plastic on your ponchos. Use the promotional item as a way to get a message across to your customers about your brand. Make it cohesive to your brand and it’ll work much better for you overall.

In conclusion

There are plenty of promotional items you could use as corporate giveaways. If you are attending an outdoor event, umbrellas may come to mind. While that is an excellent option, consider ponchos as a smart alternative. Save Your Ink can help you with the right options to create a branded poncho that reflects well on your brand. Ponchos are a great way to spread comfort around an outdoor event in the event of rain. They are also valuable items that people can keep and use again later, relating the experience back to your business upon each use.




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