Turning Data into Decisions: The Rise of Power BI Ecosystem

CaseWhen has been relatively low profile compared to some of the bigger players in the Power BI universe. However, they have made great strides in assisting companies to maximize their ability to utilize the Microsoft Power BI product suite effectively, an agenda that many other Power BI consulting and training organizations support. The value of CaseWhen is in its ability to convert disparate, inconsistent or poorly used data sets into reliable dashboards, reports and analytical workflows that users can rely upon when they make business decisions. The company was specifically created to address a challenge that has plagued most organizations: while the company has installed Power BI, the organization does not benefit from the insights or utilize the service to the extent to which they should.

Common problems associated with the use of Power BI

Many businesses adopt Power BI but later discover that the challenge isn’t the software; it’s how to apply it. Many teams experience issues with:

• Basic Reporting is limited in scalability and fails to answer important questions.
• Manual data cleaning requires significant time away from work.
• Various departments will misunderstand the “numbers.”
• Overreliance on spreadsheets and instinct rather than trusting visualisation in a report.

CaseWhen focuses its offerings at that juncture; providing clients with more than basic dashboards and moving towards consistency and repeatable results through a professional insight process. Their approach offers a unique blend of both custom development of dashboards along with structured training, thereby closing the gap between implementation and long-term user competency.

What does CaseWhen offer?

CaseWhen primarily provides consulting and capacity building, with Power BI Report and Dashboard development being the main focus of their consulting services.

A data visualization company has an engineering-based view of the business, where they take raw client data, typically fragmented, inconsistent in presentation, hard to interpret and create coherent Power BI Reports that address real business issues. This is achieved by:

• Combining all of the different data sources into one meaningful source 
• Developing Data Models carefully, both from a performance and accuracy perspective
• Creating interactive visual representations of data that are aligned with business requirements
• Establishing Reporting Pipelines that may be reliably refreshed

In order to help leaders make better decisions and identify bottlenecks in their organizations, we at CaseWhen provide services that focus on building a foundation for action, giving clients insights through numerous avenues, including reporting structure. CaseWhen’s focus on team training and skill development allows our clients to not only create dashboards today, but to develop a strong, knowledgeable in-house team, capable of creating effective dashboards in the future, without depending on an external provider for assistance.

Steady Growth in a Competitive Space

Unlike SaaS start-ups that aggressively market themselves and focus on building their user base, CaseWhen has taken a more organic, reputational approach to their growth. By solving real-world BI problems for their clients on an ongoing basis, they are able to create a level of trust and credibility with clients who may have only previously engaged with them for one specific project and now value the opportunity to further extend their relationship into additional areas such as training and/or continued optimization.

While not as visually exciting as the other SaaS start-ups’ models, CaseWhen’s model is focused on generating honest business results. Rather than trying to outspend competitor companies, they focus on developing technical capabilities and servicing client outcomes, making them a much quieter but equally effective player within a market that is cluttered with tools that provide little in terms of superior performance execution solutions.

Behind the Curtain: How Rank Wizards Helped CaseWhen’s Visibility

CaseWhen’s technical work is the fuel behind the scenes of the company, and Rank Wizards has played an important role in helping CaseWhen’s work be visible on the expansive internet. Search engines give potential customers the ability to find and evaluate companies, including CaseWhen, which could not otherwise have been found or used. CaseWhen produces and trains customers on a variety of custom dashboards using Microsoft’s Power BI program, as well as creating custom business intelligence applications using Microsoft’s SQL Server. The majority of potential customers searching for the first time will likely to search for terms like Power BI and terms related to CaseWhen’s capabilities before coming to CaseWhen itself. This is where Rank Wizards comes into play.

The SEO Challenge for Technical Consulting Firms

Many technical consulting firms have a wealth of technical knowledge in their industry, but often lack a strong search engine marketing strategy to compete with other firms offering similar services. Even if a technical consulting firm has an extensive library of technical documents, if its content does not rank among the first pages of search results for specific key phrases, it is likely going to remain hidden to most users. This is where Rank Wizards provides technical consulting firms with the expertise they need to make their abundance of technical materials readily available to customers.

The Services Offered by Rank Wizards for SEO

Rank Wizards is focused on return on investment when providing Search Engine Optimisation (SEO) and link building services for SaaS/Tech Consulting companies, including CaseWhen. Examples of the services Rank Wizards offers to improve organic search visibility for CaseWhen include:

1. Keyword and Competitor Research: Supporting CaseWhen in identifying what words/phrases (keywords) and what questions (queries) they should be ranking for, and creating a mapping of content targeted toward those words/phrases (keywords) and questions (queries).

2. Content Strategy: Supporting CaseWhen in aligning the blog posts, service pages and informational content they produce with high value keywords and questions that potential clients will be searching for (i.e., who are looking for the services and products they provide).

3. Link Building: Assisting CaseWhen in acquiring backlinks from relevant/high authority websites to establish authority in the Google Algorithm for their domain name.

4. Technical SEO support: Assisting CaseWhen with repairing any structural/indexing issues that may affect the ability of the content of the website to be crawled by search engines and its ability to rank highly in the search engine result pages (SERPs) of Google.

5. Ongoing optimisation efforts: Supporting the website of CaseWhen by monitoring the changing Search engine trends, adjusting strategies to accommodate changes in trends, and enhancing the visibility of the website over time.

These efforts are designed to ensure that CaseWhen will rank highly in the search results for individuals searching for Power BI experts online; including data managers, analytics directors, and CEOs; and thereby drive the delivery of relevant traffic to the CaseWhen website.

Long-Term Growth Through Organic Search

SEO is different from PPC because SEO can provide ongoing traffic long after a piece of content has been posted. This is because through continued investment in SEO a consulting firm will be able to create long-term exposure to potential customers. Some examples of how Rank Wizards creates this cumulative effect through organic search are through building high authority links as well as creating a range of quality content.

Rank Wizards creates many other tangible benefits beyond just creating content and links. Some of these benefits include making the CaseWhen website into more than just a content brochure but instead creating a powerful tool for generating organic traffic and generating leads for CaseWhen.

Demonstrating the Multiplier Effect on Business

Being an expert in Power BI does not guarantee that prospective customers will know about your expertise. Through the use of Rank Wizards SEO services, CaseWhen has the ability to create greater awareness of its Power BI capabilities and reach a wider target audience through the use of improved online discoverability.

The following are some of the key results to CaseWhen’s investment in SEO from Rank Wizards.

• Increase traffic to service pages and blog posts from search engines.
• Greater awareness of CaseWhen’s Power BI capabilities to a larger audience.
• Increased number of businesses actively looking for BI solutions contacting CaseWhen.
• Increased authority through backlinks and improved keyword rankings.

A virtuous cycle exists when better visibility creates more inbound interest, which validates CaseWhen’s position in the market and opens up possibilities for additional partnerships.

Data ecosystem and digital visibility 

In the data ecosystem as it evolves, it is essential that technical competency and digital visibility support one another. With an approach to consulting Power BI that is well-thought-out and hands-on, CaseWhen has had an impact on its clients; however, CaseWhen may not have had significant visibility without a strategic partner like Rank Wizards to complement its technical success through effective SEO practices.

CaseWhen (the business intelligence/Bi) and Rank Wizards (search engine optimization/SEO) are the examples of organisations exhibiting how combining the two types of expertise in the modern Consultancy space can enable a consultancy to grow and develop sustainably and thoughtfully.

In a time when the ability to have meaningful insight while being able to be discovered online is essential to growth, the combination of Bi and SEO makes sense for both business growth and driving conversations.