Sushi Lab – A SUCCESSFUL EXPERIMENT IN CREATIVE OMAKASE

If you’re constantly craving creative sushi, the city’s swankiest new sushi spot, Sushi Lab, in the East Village, lives up to the hype – and more. Though Sushi Lab has a much beloved rooftop location at The Sanctuary Hotel as well as a sister restaurant, The Chemistry Room, in the hotel’s lobby, this latest outpost gives guests an innovative twist on traditional sushi. With only 12 seats and two signature omakase offerings nightly, reservations are a must.

Choose from two unique omakases includes a 10-course offering with a handroll for $65 and a 15-course option for $100 per person. Their equally creative cocktails consist of sake served by the glass or bottle, or try a few options with their popular flight of three. You can also enjoy Sake Sangria and Sunset Spritzes, plus a selection of international wines and beer.

While the space might be small, the intimate room features an eight-seat, natural wood omakase bar with royal blue flashlight-shaped light fixtures overhead to give every piece of their artistically created sushi with some well-deserved lighting. The room also has a four-seat sake bar.

This fun and flavorful concept is brought to you by Brandon Freid and his father Hank Freid. Brandon Freid is co-CEO of The Impulsive Group and co-owner of The Sanctuary Hotel in NYC, which is home to Sushi Lab Rooftop, The Chemistry Room and Haven Rooftop. A native New Yorker, the younger Freid oversees the operations and management of the complete Impulsive Group portfolio, which includes The Sanctuary Hotel, Sands Harbor Resort & Marina and The Residence Inn by Marriott Fort Lauderdale Pompano Beach in Florida. Brandon Freid took Sushi Lab from its original home at the concierge desk of The Sanctuary Hotel, to its expansive rooftop based on the immediate popularity of the brand. Owner Brandon Freid said, “I’m proud to bring Sushi Lab downtown with more locations to come in the near future including a new location opening in September at Residence Inn by Marriott Fort Lauderdale Pompano Beach/Oceanfront.”