Storica Wines: Exceptional Wines of Armenia
“Over the past year Storica has built partnerships with leading distribution companies across the US and is engaged in a marketing effort to build up the category of Armenian Wines with both US consumers and the wine trade. There is so much interest in these wines: ancient grape varieties, unique terroir comprising high elevations and volcanic soils, and a vibrant wine making scene producing modern wines from ancient varieties. This is a great story and Storica is leading the effort to spread the word when it comes to the category of the fine wines of Armenia ” Storica Wines Head of Wine, Ara Sarkissian, states.
The incredible quality and unique tastes from lesser-known wine regions is approachable with Storica being on the forefront of the New York and New Jersey market. For a country like Armenia, the importance of their wine industry travels far beyond product sales. To become a resonant wine region will mean recognition on a global scale in a way never seen before.
“At Storica, we remind our team daily that, for every bottle of wine we sell, there is a chance that someone new, who’s never experienced Armenia before, will become a part of our country and culture,” declares Storica co-founder and president, Zack Armen.
Storica’s portfolio of Armenian Wines are produced from indigenous grapes, some of which were first grown over 6,000 years ago, and are now experiencing a rebirth through the current winemaking renaissance in the country. These little-known grape varieties mirror Armenia’s point of view – full of life, authenticity, and resiliency – and a familiar yet unique taste that satisfies the American consumer palette. Currently representing six brands – Zulal, Keush, Oshin, Van Ardi, Voskevaz Karasi and Shofer – the company is the integrated partner and creative resource serving some of the finest Armenian brands, vineyards, winemakers, and producers.
For store locations in New York City and New Jersey please visit Storica’s Store Locator. If you’re interested in learning more about Storica’s wines for your holiday or corporate gifting programs, contact Storica here.