Honey Stinger® Debuts New Oat + Honey
Fuels Athletes Everywhere, Including DeVonta Smith, NFL Philadelphia Eagles Star Wide Receiver
Honey Stinger®, the brand behind the delicious products that provide sports nutrition for every ambition, debuts the Honey Stinger Oat + Honey Bar.
Honey Stinger products are used and loved by NFL Star DeVonta Smith and fuel more than 1,000 professional and collegiate athletic teams; along with countless athletes and fitness enthusiasts alike.
Honey Stinger’s products are based on a simple system designed to fit the three nutritional categories any active person needs – Prepare, Perform and Recover. The new bar fits into the Prepare category and features a delicious pre-workout blend of carbs, fat, and protein. The Oat + Honey Bar comes in two flavors, Original and Chocolate Chocolate Chip and joins the complete Honey Stinger line of waffles, bars, chews, gels and hydration. All the products are formulated to taste great, while providing the perfect balance of carbs, fat and protein depending on what is needed for each stage of exercise.
“We created the Prepare, Perform, Recover system to make it easy for people to understand the different nutritional needs at each stage of exercise, and designed our products as great-tasting, easy solutions to meet those needs,” said Honey Stinger CMO, Wendy Mayo. “The addition of The Oat + Honey Bar to the Prepare family of products complements the Honey Stinger products athletes already know.”
“The Honey Stinger line of products taste great and they make it easy for me to get the nutrients I need to perform at my peak,” says DeVonta Smith. “I’m excited about the new Honey Stinger Oat & Honey Bar as it adds another healthy choice to my morning routine and provides energy for me to perform and prepare. And it is not just for athletes like me, but for anyone who wants to feel their best as they prepare to work out and enjoy activity.”
The idea for the new bar came from a poll Honey Stinger conducted to find out what athletes preferred to eat before training. The overwhelming response was a bowl of oatmeal with nut butter. Honey Stinger took that athlete-favorite breakfast bowl and made it portable.
At 190-calories, The Oat + Honey Bar is specifically formulated to help active people prepare for a workout, with a balanced blend of 23 grams of carbohydrates, 9 grams of fat, and 6 grams of protein. The bar’s core consists of freshly ground peanuts, oats and honey, rolled in caramel and coated with toasted oats and quinoa crisps. Both flavors of The Oat + Honey Bar are gluten-free and non-GMO.
“As a performance dietitian, I’m always educating clients and my audience on nutrient timing to optimize their energy levels and recovery.” Says Kelly Jones. RD. “Eating enough energy and carbohydrates to fuel muscles and the brain in preparation for training and competition is first priority. Honey Stinger helps active individuals at every level do just that with delicious and convenient energy from their products – like the new Oat + Honey Bar.”
About Honey Stinger
Fueling more than 1,000 professional teams and collegiate athletic teams as well as countless athletes and fitness enthusiasts alike, Honey Stinger makes great tasting, convenient sports nutrition to help athletes Prepare, Perform, and Recover at their best. Based in Steamboat Springs, Colorado since 2001, Honey Stinger’s products can be found at top retailers including grocers, convenience stores, sports retailers and online at www.honeystinger.com
