BLOCKBOARD Founder Matt Wasserlauf: Pioneering the Wild West of Digital Advertising
As a digital advertising pioneer, Matt Wasserlauf is the founder and CEO of BLOCKBOARD, the company that brings confidence, efficiency and transparency to marketers in the CTV/OTT space. Matt and his team of Blockboarders continue to reinvent this rapidly changing industry.
Founded in 2019, BLOCKBOARD was created out of a need for marketers to have confidence in their CTV/OTT video investments. BLOCKBOARD provides proven results to advertisers who demand accountability and assurance in media efficiency spending for their business needs. Built on blockchain technology, the BLOCKBOARD platform provides transparency and validation to each impression for a cookieless world. Bringing decades of experience in linear TV, digital video and mobile platforms to the development of BLOCKBOARD, the company is the only one of its kind to deliver verified business performance results.
BLOCKBOARD also creates original programming from Blockboard Studios—a high-quality, boutique production studio focusing on original, compelling brand content and collaboration with such original programming as The American Table, hosted by Ron Insana and Noelle Nikpour; Feel Ageless, with host Jennifer Pate and Laughter is The Best Medicine.
“It’s a $50 billion dollar industry and companies like Trade Desk and Facebook prey on the lack of transparency. We at BLOCKBOARD stand up against that and it’s a daunting task,” says Wasserlauf.
Matt and his team of Blockboarders have made it their mission to make the industry more trustworthy. “At BLOCKBOARD we
are trying to reset the system, one advertiser at a time by eliminating digital fraud through our blockchain-powered technology.”
How remarkable is BLOCKBOARD? Let’s just say that according to FourSquare, BLOCKBOARD delivered over a million dollars’ worth of sales for a campaign that an advertiser paid just $50,000 for. And this is not an anomaly for them. Another creative campaign involved a customized commercial with the chance to win a washer and dryer with each click – the company was blown away at the 80,000 email registrations and overall performance they received in return.
BLOCKBOARD might already be making tremendous advances in helping advertisers win in this wild west of the digital age, but this is just the beginning.
@Blockboardco
