Berenice Electrolysis & Personal Beauty Center: Helping Clients Get out of Hairy Situations for Over Four Decades

During her over four decades in the hair removal business, Berenice S. Rothenberg of Berenice Electrolysis & Personal Beauty Center hasn’t just built an empire, but a family along the way.

Just like a precious heirloom, Berenice is also passed down through the generations. She now services the laser and electrolysis needs of longtime clients as well as their children and grandchildren who won’t let anyone else help get them out of their hairy situations.

That’s because the hair removal process is a personal journey – and Berenice is there for every step of the manicured and maintaining way. In addition to assessing the most beneficial treatments for someone, she makes sure that they are getting the best results with their ongoing appointments to improve the look and feel of any unwanted hair. Her beauty center also tends to additional skin needs so that every part of you is pampered.

Even these 41 years later, Berenice still exudes the same passion because as she says, “I love what I do so I feel like I’m never working. The biggest reward is seeing a smile on their faces.”

She even recounts one situation where a potential client who couldn’t afford to see her at the time wound up becoming a regular customer 30 years later – she waited for the best, and that can only be found in Berenice.

With her customized care for each individual and their needs, Berenice is always honest about what she can do to help change someone’s life – one hair at a time. She is, after all, in the business of elevating beauty and boosting confidence. She knows firsthand just how much removing a little hair can have a big impact on how someone views themselves.

Aside from servicing multiple generations of one family, Berenice also has worldwide clientele who she works her magic on for what she calls elegant, timeless beauty so that every individual can look and feel like their most confident self.

Her Upper East Side oasis just off Madison Avenue, invites clients to enter a world where all of their needs are met, and questions are answered. After all, no hair is created equal, and neither is someone’s ongoing hair journey. That’s why her clients are not going to let her retire any time soon – they need someone to care for them for the next 40 years, and no one else will do!

Berenice also wants all the men out there to know that their hair needs require attending to as well. As men typically have twin papillae, meaning that hair follicles have more than one hair, any temporary hair removal will stimulate the dermal papilla. This leads to faster hair growth, including those hairs that aren’t even ready to come to the surface yet. Shaving might be a quick fix, but it can create ingrown hairs, making double the work for Berenice. This over stimulating also results in more damage to the upper layer of the skin.

Berenice’s in-depth consultation guides new clients on their journey to their new self, with those treatments she customizes just for them. She also explained the difference between electrolysis and laser.

Electrolysis allows you to destroy whatever you see on the surface, or the epidermis. While laser light can destroy more than one hair, electrolysis requires having to wait until the hair comes to the surface before undergoing treatment to determine if there is a strong enough hair pattern.

Taking heed of the Berenice Bible involves keeping up with your required treatments. “Sometimes people think they don’t have to come in because they don’t see the hair growing back for four weeks when in reality, they should have come in within two weeks so that we can get ahead of it.”

She might already be known as a world-renowned leader in the hair removal industry, but Berenice never stops learning. This skin guru attends lectures to learn about the latest technologies to incorporate into her business. Everything she does is for her clients – or extended family.

With the colder weather approaching, she also emphasizes the importance of keeping up with the proper seasonal treatments. “Skin in the summer is more delicate and sun damaged. We have to reassess the right techniques for each person starting in fall to get the best results.” She also explained how collagen can play a part in coming up with skin treatments once the temperatures change.

In addition to laser and electrolysis services, Berenice also customizes services including HydraFacials, which gives clearer skin without any downtime by combining cleansing, exfoliation, extraction, hydration, and antioxidant protection. Microdermabrasion is also used to exfoliate the skin as it removes sun damaged skin cells while stimulating production of new, living cells at the base of the skin.

She also offers VelaShape, a safe way to achieve a toned, contoured body with easy, no recovery required treatment sessions. The technology works to stimulate the growth of new collagen for improved body texture.

Whatever treatment she does, Berenice is making lives better, one hair – and family member – at a time.

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