A Giant Claw Machine Transformed Broadway Thanks To The Ordinary
For two days only on Friday May 19 and Saturday May 20, The Ordinary, by Deciem, took over 410 W. Broadway and offered New Yorkers the opportunity to win 1 or, ALL of the 6 new formulation products at their Broadway flagship store. Much to the delight of all who passed by, they transformed the entire 100 square foot store into an oversized claw machine retrofitted to be identical to the one from their O. Lab campaign earlier this year.
Cult lovers as well as those intrigued by the claw machine were welcome to step up and try their luck. However, luck isn’t needed as every play is a winner. During this special takeover, fans had the opportunity to win one of Deciem’s best sellers such as Hyaluronic Acid 2% + 5, Niacinamide 10% + Zinc 15% or one of the six new products released this year under the O. Lab innovation incubator. A few skilled claw machine fans were even given the chance to win all six of the new formulations.
The Ordinary is an umbrella of brands focused on advanced functional beauty. Our team specializes in materials chemistry and biochemistry, and we have brought pioneering innovation in skincare through our core brands, Hylamide and NIOD. The Ordinary is a brand that was created to celebrate integrity in its most humble and true form. Its offering is pioneering, not in the familiar technologies it uses, but in its honesty and integrity and to bring to market effective, more familiar technologies at honorable prices.
