The Fashion Empire of Eve DeMartine
Popilush Shapewear Dominates Industry with Empowering Line for Women
Eve DeMartine is known by many in the fashion industry as an empowering entrepreneur. Her global success is built from the fabric that has made her Popilush Shapewear not only a multi-million-dollar industry, but also a company that is driven to stitch in confidence in women around the world thanks to a remarkable product.
Her online business weaves together a fanbase that includes brand loyalists to celebrities who passionately follow her revolutionary innovation. Popilush Shapewear was born from an innate sense of determination from a female founder who has a deep understanding of what women really want as consumers. Her line has become a trend that sets the bar high with a built-in shaper series for all body types.
Including shapewear dresses, shapewear bodysuits and shapewear jumpsuits, each piece takes the principle of built-in shapewear and spins it into exquisite designs that are worn from everyday occurrences to milestone events. Women wear Popilush with pride to work as easily as they do to weddings and on luxurious vacations.
“I was inspired to start Popilush because of my own personal experience as a busy mom of twins. I often struggled to find clothes that made me feel comfortable and confident at the same time,” the entrepreneur says. “Body-hugging dresses were popular, but they didn’t offer the support I needed for different body shapes. One day, after trying on a shaping bodysuit under one of those dresses, I had a ‘wow’ moment—the combination gave me the confidence I had been looking for.”
There is no shapewear brand that currently provides external outfits with built in shapewear and it is why Popilush has been used and loved by over three million users. The brand’s mission is to empower others through confidence-boosting clothing. Helping them feel comfortable in their own skin has created a platform that drives massive profits that soar above the competition and keeps consumers coming back again and again.
“What makes me unique in the industry is my personal journey as a woman, mother, and immigrant. I’ve combined my entrepreneurial background with my own experience of struggling to find clothing that offers both comfort and confidence,” DeMartine says.
Other brands like Skims, Spanx, Honeylove, and Shapermint’s offer similar concepts, but nowhere to the extent that DeMartine’s company has expanded. Her work has elevated the idea of shapewear and made it an exquisite art form.
As a visionary, DeMartine’s leadership style has proven time and time again to foster collaboration and she continually seeks customer feedback to improve her products. She cares what her fanbase has to say and prides herself on inclusivity every single working day. Deeply inspired by fashion trends and the women she connects with, she strives to create stylish, functional designs that simplify life for busy women like herself.
Thriving as a business in 2024, she relishes in her hands-on approach and strong work ethics, frequently working directly with influencers and customers to ensure her brand stays authentic and aligned with real women’s needs.
“My personal background is deeply rooted in entrepreneurship, having grown up in a family business in Malaysia that has been a leader in herbal medicine for over 100 years,” she states. “This early exposure to business gave me a strong entrepreneurial spirit, which I carried with me when I moved to the U.S. After earning a degree in business administration, I gained valuable experience by teaching Chinese, working in retail, and eventually launching an online boutique specializing in apparel and lingerie.”
Eve’s resilience and adaptability, as demonstrated by her move to the U.S. and building a successful brand from scratch, underscore her strength as a businesswoman and her commitment to celebrating women.
“As a seasoned executive from Malaysia, I honed my management skills, and during my time at Macy’s, I became a top sales performer in the fashion category, driven by my passion for the industry,” she unveils. “With over a decade of experience as an agent for lingerie brands, I gained an in-depth understanding of the category, which further strengthened my expertise.”
As a mother, she equally understands the principle of nurturing and how that attitude has also established a business based on compassion.
“I wanted to create a brand that would celebrate, and support women like me, helping them feel empowered and confident through what they wear,” she elaborates. “Growing up in a family business, I always had an entrepreneurial spirit, and this passion drove me to bring something new and inclusive to the shapewear industry.”
The future for Popilush is destined to continue to shape a grand future. There is no stopping DeMartine from extending her brand into an even bigger empire. The fashion world has changed, and she is a huge part of the evolution that brings her to the zenith of admirable success.
For a look at social media, please visit
https://www.instagram.com/popilush/?hl=en
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