Ethos Furniture: Designing Customized Luxury
With customized dining tables and credenzas, there is nothing that Ethos Furniture can’t design. The company’s one-of-a-kind pieces made with only the finest materials are meant to provide long-lasting luxury, whatever your aesthetic. We spoke with Owner and Master Craftsman Ross Beard.
When did the company launch?
We launched in 2020 after building another furniture brand over the previous few years. The timing was somewhat necessitated by the pandemic and what I perceived as growing trends toward a more modern aesthetic and a desire for more authenticity in home furnishings.
What kinds of pieces do you specialize in?
At the moment we specialize in custom dining tables and credenzas. The need to customize these pieces is so important for our clients, so that they can add the right storage configuration to a cabinet or adjust a table’s dimensions, in some cases allowing a family member who uses a wheelchair to sit comfortably at the table. All of these things are incredibly important for our clients and something we always seek to accommodate.
How would you describe the workmanship process?
It really all starts with the client; their needs are what drives the entire process along. Ensuring we get all of the details of their project communicated to the build team is probably the most
important step. From there it’s simply a matter of taking the raw material and crafting it into a beautiful piece of furniture. Obviously, the process of selecting the material is vital, as is the complex amount of joinery, sanding and finishing that goes into each piece of handcrafted furniture. It’s definitely a source of pride, the amount of time and energy that gets put into each piece. I try to respect the materials, the craft and the client as much as possible with every piece of furniture that we build.
Are your customers from all the country?
We have had the pleasure of crafting furniture for clients across the United States. From time to time, we even get to hand-deliver to customers outside of our home state of Colorado. Knowing that there are many pieces of Ethos Furniture across the United States serving the needs of our incredible clients is an absolute joy.
Biggest trends in the industry right now?
I have definitely noticed a trend towards a more modern organic aesthetic over the past few years. With furniture, it’s difficult to find new avenues of creativity and distinction within your product offering, but I have found that by exploring different finishes, as well as unique materials (for instance, we often utilize character-grade hardwoods), you can really set each piece of furniture apart from the mainstream trends while still harnessing the prevailing aesthetic of the times.
I have also noticed a trend away from offshoring the manufacturing of furniture. I think this is an important step for the furniture industry as a whole, as building these bulky items closer to home not only leads to a higher quality item, but reduces the need for expensive logistical steps in the supply chain.
What are the designs of some of your latest collections?
I have a few pieces I have been working on, I am hopeful to launch in the coming months. Stay tuned! I would say the designs stem from a desire to offer somewhat more complex lines and
silhouettes. We have a couple of table bases that are going to come with some new metal finishes that I think are going to be really interesting, including a very warm finish to steel we are calling our leathered steel finish.
