Hollywood’s Hottest Habit: The Vape Brands Celebrities Are Reaching For in 2026

Let’s be honest — Hollywood has always set the trends. From fashion to fitness routines, what A-listers do off the red carpet tends to filter down to the rest of us pretty quickly. And over the last few years, one habit has quietly become a fixture of celebrity life: vaping. From backstage at sold-out tours to the corridors of Las Vegas residency venues, disposable vapes have replaced cigarettes as the on-the-go companion of choice for some of the biggest names in entertainment.

The market has exploded to match the demand, and two brands have emerged as the clear frontrunners. Geek Bar has taken the top spot as America’s most talked-about disposable vape — a crown it has firmly seized from longtime category king Elf Bar. More on that rivalry in a moment, but first — let’s talk about who in Hollywood is actually vaping.

The Celebrity Vape Roll Call

The list of publicly known celebrity vapers reads like a music festival lineup.

Adele, who has spoken openly about previously smoking 25 cigarettes a day, has transitioned to vaping. She was spotted with a slim vape pen in the corridors of her Las Vegas residency venue — a switch that reflects both a personal health decision and the practical realities of life on a grueling touring schedule.

Leonardo DiCaprio is perhaps the most recognizable face in celebrity vaping culture. He has been photographed with a compact vape at numerous high-profile events, and was famously caught on camera using one during a SAG Awards broadcast — an incident that reportedly prompted major awards shows to introduce stricter no-vaping policies during televised ceremonies.

Katy Perry was spotted holding a sleek vape pen outside a Golden Globes after-party in Beverly Hills, with images circulating through international wire services — a reminder that vaping is now as much a red-carpet accessory as a personal habit. Orlando Bloom has also been seen vaping while out with Katy, making them something of a vaping power couple.

Miley Cyrus has fully embraced vaping, with her social media reflecting her characteristic openness about the habit. Rihanna has been spotted with sleek vape pens that somehow always manage to complement her outfits. Zayn Malik has been seen vaping during recording sessions and around LA, adding it effortlessly to his cool aesthetic.

Snoop Dogg has gone a step further than most, co-developing his own branded vaporizer — the “Snoop Dogg G Pen” — reflecting his long-standing preference for herbal vaping options. Floyd Mayweather launched his own line of disposable vapes in 2024, featuring a sleek portable design packed with 5% nicotine salts.

Doja Cat, one of the most fashion-forward performers in the game, has been seen vaping at major events, effectively making it part of her broader aesthetic. Lana Del Rey has been spotted vaping on stage, folding it seamlessly into her dreamy, cinematic persona.

The Brand Shift: How Geek Bar Dethroned Elf Bar

For years, Elf Bar was the undisputed name in disposable vapes. It essentially created the modern disposable category — compact, rechargeable, loaded with fruity flavors, and instantly recognizable. The BC5000 and its successors defined what consumers came to expect: thousands of puffs, a rechargeable battery, and consistently dense flavor delivery.

But the landscape has shifted decisively heading into 2026.

The Geek Bar Pulse emerged as the top challenger to Elf Bar and has since come to dominate the disposable vape market entirely. The reason is pure innovation. The signature Dual Mode switch gives users a traditional mode for consistent flavor and battery life on one side, and an intense Pulse mode on the other — delivering bigger clouds and a dramatically stronger flavor hit. In Pulse mode, fruit profiles come through far more powerfully than anything comparable brands can offer.

Elf Bar also faced significant regulatory headwinds in the US market, including FDA warning letters to hundreds of retailers, and was ultimately forced to rebrand following a trademark dispute. That opened the door wide for Geek Bar to step through — and it did exactly that. Today, Geek Bar holds 28% of the high-puff disposable segment in the US, up from 19% the prior year, with the gap widening every quarter. The number one position in America’s disposable vape market is no longer a contest.

Why the Geek Bar Pulse Is Winning in 2026

The specs tell the story. The Pulse series lets users switch between regular and Pulse modes, with the regular mode delivering up to 15,000 puffs — and the Pulse X pushing all the way to 25,000. The build quality feels premium in the hand, and the HD display and precision coils put it in a category of its own among disposables.

Flavor is where it truly shines. The fruit and candy mixes are standouts, with fan favorites including Mexico Mango, Blue Razz Ice, and Watermelon Ice — all of which hold their intensity from the very first puff to the very last, something cheaper devices simply cannot replicate.

Elf Bar: Still Worth Knowing

To be fair, Elf Bar remains a solid pick for vapers who value consistency and simplicity, especially those new to vaping who want a reliable, no-fuss experience with a wide flavor catalog. It’s not gone — it’s just no longer the leader. Think of it as the dependable classic sitting next to the newer, tech-forward model that has taken over the conversation.

The Elf Bar range is still widely available and worth exploring if you prefer straightforward, proven flavor delivery without the bells and whistles.

The Bottom Line

Vaping has fully arrived in mainstream celebrity culture — not as a controversy, but as a normal, stylish part of everyday life for some of Hollywood’s biggest names. As the culture has matured, so have the products. Geek Bar’s rise to the undisputed top of the US market in 2026 reflects exactly what consumers are looking for: performance, flavor intensity, and technology that actually makes a difference.

The throne has changed hands. And Hollywood, as always, got there first.

Vaping products contain nicotine, which is addictive. For adults only (21+). Please check your local regulations regarding vaping products.